Normally I don’t pick on fellow writers, but the lead for a press release I received this past week is just too tempting. I understand that a public relations job involves putting the best face you can on a company, but I don’t think there’s room for any more superlatives after this sentence:
“HGI Company, an award-winning, full-service, multi-faceted commercial printer, and Quad/Graphics, one of the world’s leading catalog, magazine, retail insert and direct mail printers, today announced that they have entered into a strategic partnership to provide clients with an enhanced product and service offering a global scale that is fast, flexible and meets rapidly evolving needs in a changing marketplace.”
My lead for the same story had a little less meat on it:
“Quad Graphics is purchasing a minority interest in a Burlington-based commercial printer.”
Okay my version is a little less sexy, but when I finally get around to selling my bucket of bolts I wouldn’t mind having that writer pen my ad.
“HGI Company, an award-winning, full-service, multi-faceted commercial printer, and Quad/Graphics, one of the world’s leading catalog, magazine, retail insert and direct mail printers, today announced that they have entered into a strategic partnership to provide clients with an enhanced product and service offering a global scale that is fast, flexible and meets rapidly evolving needs in a changing marketplace.”
My lead for the same story had a little less meat on it:
“Quad Graphics is purchasing a minority interest in a Burlington-based commercial printer.”
Okay my version is a little less sexy, but when I finally get around to selling my bucket of bolts I wouldn’t mind having that writer pen my ad.
